I don’t know who needs to hear this, but the weight of creating and keeping a business going is damn near impossible.

AI now bleeds into our lives without our consent. And because it can, so effortlessly and efficiently, brands simply cannot deny its affordability and impact, regardless of its ethics.

Make it ooze confidence. Make it bold, brave and full of life. Give it meaning, a conscience – a soul even. Make it for one group of people and be clear about it.

Maranto’s partners with Redefine to carefully evolve its brand ahead of its biggest renovation to date.

Over the years, we’ve worked on more than 100 rebrands – across different sectors, stages and ambitions. Here’s what we’ve learned.

Redefine partners with R2A to brand Mike Girling’s brand new Liverpool listening bar for the sound. Discover how Redefine Studio created a full identity for this design-led, vinyl-fuelled venue.

This initiative aims to enhance Livv’s customer-facing communications and further solidify their commitment to the communities they serve.

In short, well-designed branding makes marketing easier and lowers your cost per acquisition. Everything from logo…

Here are some straight-to-the-point answers that, hopefully, give you clarity on how to react to this global shift.

Ultimately, rebranding is about understanding where you are now before figuring out where you want to be.