MACHINE COMPARE
Strategy + Narrative
Visual Identity
BESPOKE LOGO + ICON
TYPOGRAPHY
BESPOKE TYPEFACE DESIGN
COLOUR PALETTE
BRAND ACTIVATION
WEBSITE DESIGN
PRINT COLLATERAL
Machine Compare challenged us to design a brand identity that brought sustainability to the surface of their communications in a precise and cutting-edge form. We started with a fully-bespoke display typeface spanning ten weights and twenty-eight languages capturing the essence of engineering and industrial machinery whilst still feeling like an innovative tech brand.
