Story

Redefine is a brand, design and interior studio specialising in crafting brand identities that authentically tell your story. We work with anyone from startups to global operations as long as they agree to one thing — to be challenged.

The studio was founded in 2019 by Tom Woollam, who after ten years working in design and digital agencies, wanted to start a practice delivering only the best in graphic and digital design. His entrepreneurial spirit led Redefine to work with businesses looking to grow and build successful and fulfilling lives for themselves and their families. 

Today, Redefine has won no awards and received close to no remarkable recognition. Instead, we have quietly helped hundreds of businesses — and more importantly, people — completely transform their brands and their approach to marketing.